Do you want to know the proven methods for creating content strategy and succeed with your online business? I don’t doubt that you will answer YES. In this case, you already know how much it means to write constantly quality content on your business website.
Content marketing is one of the most valuable things today for anybody, it doesn’t matter if you are a blogger, affiliate marketer, freelancer, you are selling your own staff online or something else.
Writing content for your business plays a fundamental role in your success. It is a way to tell your customers about your online business, what services you are offering, the problems you are solving and what products you recommending them that will make their lives easier.
To be found online by your targeted audience there are so many different techniques, but the question is, which one is the right one for your online business.
If you go and browse online for the real answer, you need to be aware that chances are extremely high to find scammers, who will give you a promise that will help you to skyrocket your online business, which we all know their main intention is to get your money and nothing else.
You need to know that if some strategies are working well for somebody, it doesn’t mean that they will work same for your business.
Really it is hard to find the real method that will successfully work for you.
Here in this blog post, I will share the proven strategies for your content marketing that will increase the ranking of your website.
So let’s go one by one.
Proven Content Marketing Strategies to Skyrocket Your Online Business
Define Content Goals
So your main intention like every online business marketer is to increase the ranking, sales, and traffic. But the first thing you need to do before you start with content marketing is to define your goals.
This is what all businessmen are doing no matter what are their businesses. When you have defined your goals, it will help you better to maintain your focus in the right direction and choosing the right type of content for your business.
Before you create a content that will boost your ranking and attract your customers, first you need to ask yourself this question:
What is the reason to create this content, what is your business interest and how the content will help your audience?
If you think just to create content and to publish is the strategy that you need to stick by, I will tell you straight you are destined for wasting your time and money.
Always when you write content in your mind should be for which online audience is intended and why.
Dominating of Longer Content
In 2017 the length of the average post was between 1500 and 2000+ words. But if you want to be above the most competitors you should.
But let me ask you a question: What is your reason to have an online business, to be just average online marketer who has a website and blog occasionally with average length of content like the most of the online marketers on a regular basis or you are aiming for your online success to build a reputable brand and financial freedom.
Today to be indexed on the first page on the search engines and to be above your competitors, you need to write content that consists more than 2000 words, and plus on don’t forget you need to increase the monthly frequency of publishing 8 to 10 blog post. I know is not easy, but is our job as online marketers
Create Link Generator Content
There are two of the many main ranking factors that you need to pay attention for Google and they are: quality content and the number of external backlinks.
The recently study online proves that external backlinks have a great impact for the higher rankings of your content.
But getting backlinks today is not easy like before. You need to write really a great content that people will like to share.
With quality and shareable content easily you can get more backlinks, in this case you shareable content is acting like link generator
Also there are other types of link generator content like:
- Writing E-books
- Create whitepapers as guides for solving problems
- Creating video tutorials
Using these types of content can be of more benefit, than using the traditional blog post.
You need to find out and to see which type of content is best for you; the type that will be more shared and can generate more backlinks to your website.
Does Your Content is Readable?
Beside writing longer content and increasing the number of blog post monthly, we need to pay attention also on readability of the content.
Just the thought that I need to write content and to take care about long, readable and original content always makes me crazy.
You don’t need to worry about this anymore because, I will suggest you to use extremely great online tools that will help you a lot about creating nice and readable content and those are: Grammarly and Hemingway.
With using these tools will help you about plagiarism, readability, and the wrong adverbs within content, the sentences that are hard to read and more.
I believe that these two tools will be of a great help when writing content.
Write Attractive Headlines
We know how much the content is powerful thing for our online businesses. But also the headlines are playing one of the main roles for making your blog post to be more attractive and interesting for your readers.
The attractive headlines can rapidly increase the CTR – (click trough rate) on your website.
The CTR will give to Google and other search engines knowledge that your content is popular, which you will benefit of higher ranking in the search engines.
Also the attractive headlines will kill the boringness of your content.
Writing beautiful and eye catching headlines in many cases really is challenging for everybody.
For this purpose you can use a headline analyzer tools and here are some of the most popular:
- coschedule.com
- headlines.sharethrough.com
- title-generator.com
- inboundnowcom
- aminstitute.com/headline/
By writing the headline into the analyzer, you will get the real information like:
- The emotionality of the headline.
- The power of the words used within headline.
- The common and uncommon words within your headline.
By using the headline analyzer will help you to check which one is the best for the topic of your content.
Increase the Frequency of Monthly Publishing a Fresh Content
It is a widely known that blogging is one of the free ways to get organic traffic to your business website, which we all use this strategy. All online marketers have different frequency of publishing new content.
But what is the right publishing frequency for achieving a great success.
Some of the people have tendency to post a few blog post monthly, which is not bad to don’t do it at all.
If your goal is to get more traffic and to make more sales, than you need to increase your monthly publishing frequency.
For example if you publish twice a week will be obviously that your traffic will increase and you will make more chances for more sales, which we all want and is our main goal.
So, If you got good numbers of sales with just only one post a week, than Imagine how much sales you will make if you start publishing two times, three times or more weekly.
My advice for you: if your main intention is to increase the traffic and sales on your website by increasing your publishing frequency weekly, also you need to increase the quality of your content.
Create a Video Content
Besides the content marketing that we are using to reach our targeted customers online, also we need to focus on creating videos.
Publishing your videos on You Tube also will extremely help you to generate traffic to your website.
Don’t ignore the power of You Tube, just for your information YouTube users are rapidly grooving everyday and if you don’t know You Tube belongs to Google.
You can create helpful tutorials and how-to videos for your audience or videos to promote your products.
Creating videos is not hard as some people think, it’s really easy. For this purpose you will to use screen recorder. If you go and do research online you will find a lot of screen recorders, and many of them are free to use.
With the screen recorder you can capture videos and record your voice on your laptop or desktop and make valuable video content for you targeted niche.
Posting on Social Media Platforms
Besides publishing blog post and maybe creating a You Tube video for promoting your staff, the next step that people usually are doing is sharing on the social media channels.
This is an excellent strategy that will help you to reach out to a huge online audience to read and share your blog posts which is going to lead to more extra traffic.
But many times is happened that sharing content on the social media networks doesn’t give you positive results.
For example if you post and share many times per day on Facebook will be like spamming, and you will be punished.
It is proved that if you do posting once or twice per day, you will get great results. And don’t post all of your written content; post only your best work.
Use On-Site Search and Google Analytics
If you are struggling to find new ideas for your next blog post, there is a great way that many successful marketers are using and also really I want to recommend you and always was in front of us all the time.
If you are using the function on-site search on your website, that I will advise you to go into Google Analytics and check the results from the Search Terms to give you insights for all searches made from the visitors on your website.
This will help you to see what keywords visitors are using to find what they need and which topic you will need to use for your next content.
Re-Purpose the Existing Content
Every marketer online wants to publish desirable number of blog posts with nice content to boost the traffic and sales, but the thing is nobody wants to spend enough time and energy to write it.
Writing content can be really overwhelming job, as I said before, it consumes a lot of time doing research about the topic to get the proper information, knowledge and following the latest news about the topic and to implement everything in your blog post.
Normally to write a simple content on a regular base that consists about 1000+ words you will need to spend about 3 hours.
But imagine if you want to write blog post with 1800 or 2000+ words, the writing time will double or triple, plus on top of that add the time you need for editing, create or looking for appropriate images and creating video content, that you will get the real picture about the whole process.
Also many times is happened to run out of ideas, which it gives you a big headache.
In this case it is good to use the strategy of repurposing your old content.
So get your old content make a video and publish on YouTube, use it for your email campaign or you can make a simple and nice slideshow and share it through the social media channel like LinkedIn.
Always try to find new ways to reuse your old content. On this way with less work and already existing old content you will be able to drive more traffic to your website.
Influencer Marketing
The influencer marketing strategy is getting more and more popular everyday among online marketers. This is the process where you create relationship or team up with people who are popular and have influence on the same online targeted audience like yours.
You need to find a way to be noticed by the top influencers in your business interest and make them to share your content into their networks. Many times is happened to be difficult to get their attention.
By sharing your content on their websites will get a lot of back-links to your website, which is an extra free traffic. That is going to be a huge benefit for your online business.
Here are some of the excellent ways that will help you in order to be noticed by the top influencer in your business online:
- Share the influencers content within your blog post
- Mention their names and great work on the social media networks and forums.
- You can ask to interview some of them.
- Email them and ask them if they like to share your content
- Ask them if they want you to do a guest blogging
Final Thoughts
To be number 1 ranked on the first page on Google is not easy at all. Anyway we need to follow the SEO rules defined from Google in order to get as much as we can better ranking, if we want to get the free organic traffic for our online businesses.
Use all of the methods that I explained to you for creating content strategy and always follow what Google Analytics tells you to improve the ranking.
Best Regards!!!
