How to find content ideas for a business website is really pain in the ass the most of the time. How many times is happened to you, just sitting in front of your laptop and staring at the screen with a big headache desperately trying to come up with ideas for your next blog. Sounds familiar, isn’t it?
Plus another problem is, you need to follow the publishing schedule, because your online readers are waiting for another quality blog post to enjoy reading again, which is going to be of great benefit for your online business.
This blog post will give you some tips to inspire you and come up with ideas to write new and fresh quality staff for your hungry and loyal online readers.
Learn About Your Readers and Their Problems
Knowing your readers and their demands possibly this is the crucial thing if you want to write nice content that will get their attention.
With intention to keep consistently attracting a huge traffic of readers to your site you don’t need only to produce content on a regular basis, but also you need to make them to be interested in what you are writing.
Well we all know, our business websites are created around our chosen online audience, because of that before we even start to write about them the first thing is to know who they are and to learn about their needs.
How you can do that? Simply, start to think like your are one of them, and start to ask questions yourself like:
- What problems they need to solve?
- How they think?
- Which keywords they will use into the search engines to find what they are looking for?
- How can be solved their problems?
The moment you know how your online audience is behaving and their biggest problems, will be easy for you to start creating content that will help them about their needs and also make them trust you which is going to result to keep them coming back again to your website and attract new readers.
One thing you need to remember, whenever you create content, make it to be understandable for beginners and for advanced readers.
Use Google Analytics for Help
I am suggesting you to use Google Analytics, which is a helpful tool that will provide you with helpful analytic information. Doing research in Google Analytics will give you more insights about which phrases your readers are using to find your website, their interaction, where they are coming from and more.
That info will help you to create new winning content regarding your audience and to update your old content with new info to keep your website all the time on the right track and attractive.
Read the Comments on Your Blog Post
It would be nice if you take time to read the comments on your blog post and believe me, this is a great strategy.
Doing this, will give you much more information and ideas on what your readers think about your content and what they need like:
- They will ask you for more information for a specific problem, which will give you an idea for the next blog post.
- Maybe you will get comments what you need to do about changing with your writing style and in this case don’t get offended, because they know what they need.
- In their discussions you will find even solutions for some of the problems.
- Some of them will ask you for your opinion.
Always listen to your readers what they are saying. Any negative or positive comments for your blog post are of great importance to understand your readers and to get new ideas for your future blog posts.
FAQs and Forums
Visit their forums and check all your blog pots to see what the most are frequently asked questions and try to give the best answers as you can and write blog posts about those questions on your website.
If you do this you will show, that really you care about their problems. The same time you will attract new readers who need answers with the same or similar problems.
And another beautiful thing when you engage on this way with your readers is your website will be ranked higher in the Google.
Use Social Media Sites to Outsource New Ideas
Use the social media sites like LinkedIn, Reddit, or Instagram is an excellent way to find an inspiration and fresh ideas for your business website.
There are online places like Digital Trends that will give you insights about the current trends and topics regarding your online business.
Using Short Surveys on Your Blog
Another good way to find out, what your online readers need, is by using a short survey on your website. Answering the questions within the survey will give you also great ideas for your content to be more relevant and is excellent way to make your online audience to be engaged with your blog post.
Maybe this idea for some people will be intimidating, but in most cases is good way for new ideas when your struggle with writing new content.
Check What Your Competitors Are Doing
This is also a great way to find ideas and to generate fresh content and I will show you how you can do this. Write a topic or a phrase that you have interest about into the Google search box and see which websites are listed on the first ten positions.
Choose the five or sex websites of your competitors that you like the most or you can choose all of them on the first page on Google. Then go through all of the websites and read what your competitors are writing about.
Just to mention, this is not about copying, this is all about getting inspiration. Take notes of their ideas and topics. Create a blueprint of your blog post with the chosen keyword, title and headlines, and then start writing.
Don’t copy or write a similar content to the original one, write with your own words. Be creative and original, don’t limit yourself, and put your personality and experience into your content. Add something new that is going to separate you from the competitors.
Start Reading Every Day about Your Business
We know today in this dynamic and technological time every moment of the day something new is happening and discovering in any kind of field.
This is great opportunity for all of us who need new ideas in our online marketing businesses. Go online and search for websites related to your interest and read about the new products and services.
Because, if you read every day something new that is relevant to your business interest, you will improve your knowledge and get inspiration for your content.
Also if you read the blog posts written from your competitors and the comments left from their readers, you will realize that there are a lot of questions not answered.
This is your opportunity to do something that your competitors didn’t.
So from now on, not only for your own benefit but also for the benefit of your online readers, every day start reading something new.
It is Simple – Just Start Writing
Now when you have new ideas and inspirations your next problem that you need to overcome is writing.
My advice to you is simple, just start to write something down every day, no matter how many words 50, 300 or 500 just do it. Don’t think if the content is good or not, later you will come back to your content and can rewrite it better.
The idea to write something on a daily basis is, to get free yourself and get habit. You can write and keep your content in your Notepad, Microsoft Word which I am using all the time or you can do it in Google Docs. All your written content keep saved and well organized.
Conclusion
By using the tips explained in this blog post, by the time you will realize that how to find content ideas for a business website is not as difficult as you’ve thought before. All is about reading, learning and practicing.
I really hope that this blog post will help you with finding new and fresh ideas to write great content for your online business and if you have any other ideas regarding this topic, please share them with us.
Best Regards!!!
