In the affiliate marketing business the importance of quality content for SEO is one of the most important things that we need to pay attention. Because the strong and informative content can not only improve the SEO, but also can drive visitors to your website and positively affect your affiliate business.

 

Some people say that content marketing and SEO are two different things, some people say they overlap, some of them say they are one same thing, but and the end we all know they are both very important for our affiliate marketing business.

So let see the relationship between them and their importance for our business success.

 

Content the Power of Your Brand

 

Content is the power of your brandYour job when you create content is to be something that your online audience will benefit from it, something that is going to solve their problems. It is not just to write content with bunch of links and staffed with keywords and by pressing the publish button to satisfy the search engines and wait for your website to rank higher.

 

Always on the first place you need to put the needs of your audience, because that is your real job to help, to give advice, to educate and to promote helpful products. Because you are building your online brand and how you can do that if don’t help them, if you don’t earn their trust.

 

Don’t force your audience to buy what you promote, they are smart, they know what they are looking for. They don’t need another more website from the millions online, to force them to something to buy. If they see that is something fishy, they easily will go somewhere else, which nobody likes.

 

What it Means by Creating Great Content

 

These days to write great content that your audience will love is not easy job at all. Especially today when the competition is tough and the Google change the rules about ranking, it is really challenging to write original and fresh content that will attract your audience and also impress search engines.

 

So try to create content with interesting topics that will catch the attention of your audience, try always to answer their questions, write something that is new, something fresh, and something that will make them to share your content and come back again to your website for new, original and more interesting content.

 

Always avoid copying your competition and creating similar content. Try to be original, different and better than your competitors; I know is not easy, but believe me, it works.

 

More Content, More Opportunities

 

Publishing more content creates more opportunities for successAdding constantly a new content gives you an opportunity to get more credibility from the search engines, which is going to boost the ranking of your website on the top of the searches, and also the same time you will get a huge amount of traffic to your website from the links included within content.

 

But, of course the content marketing is not only about publishing new content with affiliate links, that connect with your main website and the company you affiliate with. In order to attract more readers to your website and to impress search engines you need to do a lot of things.

 

So I am going to mention some of the tasks that you need to do when it comes content marketing and SEO:

 

  • Your content should be at least 2000 words
  • You need to research for the best keyword regarding your topic of the content and for this task you need to use keyword research tool
  • Placing your keyword within the title and the beginning of the content
  • Writing attractive description of your website, pages and posts
  • Using eye catching title, headlines and paragraphs
  • Images and videos for better visualization
  • Write properly the title, the alt and the description for every image and video
  • Appropriate using of affiliate links within content and more

 

So as you can see, those are some of the tasks need to be done when we are talking about content marketing and SEO. And these rules are not forever same, because Google all the time changes them.

 

That’s way always you need to check, what are the new rules and to follow them. What is working today, in the near future will be not.

 

Longer Content

 

The times when you needed to write short content that consists about 500 or 600 words staffed with the chosen keywords and affiliate links on several places within your content are already passed.

 

Today Google changed the ranking criteria and the content marketing rules. In order to get better ranking in the Google, as I mentioned before the content needs to be at least with 1500 words and above.

 

If you go and check online you will see that on the first page the highest ranked websites have in averaged more than 2000 words each.

 

But the question is, will longer content gives you always better results?

 

The answer is NO. Of course we need to follow the Google’s rules, but we need to think first of our chosen audience, because longer content is not going to help you, if you don’t write an excellent and original content full with information.

Remember this; first we need to satisfy our online audience, then Google, Bing and other search engines.

 

Which Metrics Are Important for Google

 

So these are one of the main metrics that Google most value:

 

  • Which metrics are important for Google to implement in your online businessThe Time Spent on Your Website. If the visitors staying on our site longer, that is better for us. This is very important metric not only for Google, but also for us as affiliate marketers and for the company that we are affiliating with.
  • The Bounce rate. This is the number of the visitors that go away, after they visit your website. The lower bounce rate, better for our affiliate marketing business.
  • Returning Visitors. The number of the visitors that are coming back again to our website.
  • How Pages Are Viewed. This also good indicator for quality of your website.
  • The Number of Pages and Posts Shared and Liked. Google also value the number of posts and pages liked and shared in social media sites.

 

As you can see the quality and engagement content plays the main role as for the Google and the same for your online audience. And just to let you know that Google has more than 200 ranking factors.

 

Conclusion – They Are Both Important

 

So this is the proof of the importance of quality content for SEO, and the SEO also has a huge impact to our online businesses.

 

But there are times when you are not going to be able to write long content with more than 2000 words, and you don’t need to worry about that.

Your main focus, first you need to be about helpfulness and quality content for your online targeted audience and the second thing is search engine optimization.

 

At the end I am going to mention again, that you need to remember always and always will be. Your online audience is the most important for your business and they are the one who will give you rating about the valueness of your work. The second one is of course the Google.

Best Regards!!!

Start Affiliate Marketing Business